Module 02 · SFA

Every visit, every kilometre, on the record

Live GPS tracking, verified counter visits, automatic distance for TA/DA and beat plan compliance — so field discipline is measured rather than assumed.

  • Live location during work hours
  • Counter dwell time logged
  • Beat deviation alerts

Field tracking

Complete visibility for NSM, RSM and AM

A full day of a sales officer’s movement, replayed on a map with the addresses, timings and distance behind it.

  • Live GPS field monitoring

    Track the live location of sales officers during working hours, confirm assigned territory coverage and curb unauthorised absenteeism.

  • Counter visit timestamps

    Counters visited, duration spent at each, and time spent discussing your products — logged automatically rather than reported.

  • Day-level route replay

    Start point, transit points and last reported location, with total kilometres for the day.

Travel & productivity

Kilometres and hours that calculate themselves

The numbers behind a TA/DA claim stop being a conversation and start being a record.

Automated km tracking

Captures actual travel distance by GPS, so TA/DA claims are calculated rather than estimated.

Daily hours worked

Records exact login, first visit, last visit and logout timestamps for every officer.

Geo-location verification

Prevents fake attendance and out-of-boundary check-ins.

Route deviation alerts

Flags any deviation from the assigned daily beat plan straight to management.

Beat plan & secondary orders

A planned market, and the orders it produces

Officers work a pre-mapped list, and the secondary orders they capture become the earliest signal you have of primary demand.

  • Assigned customer beats

    Sales personnel are tied to pre-mapped retailer lists with mandatory visit sequences.

  • Deviation workflow

    Any deviation from the beat plan needs digital approval from the reporting AM or RSM.

  • Remarks and market feedback

    Counter feedback, competitor activity and stock levels logged at the visit, not from memory afterwards.

  • Secondary order capture

    Retailer-to-distributor orders recorded on the app, exposing distributor stock exhaustion and forecasting primary replenishment.

Claims & knowledge

The paperwork that stops being paper

Expense claims and product documentation, both moved into the app the officer already has open.

Tour claims & expenses

Field reps upload expense bills and travel receipts straight from the phone camera.

  • Multi-level approval by managerial hierarchy
  • Transparent status: submitted, approved, paid
  • Manual paper claim forms eliminated entirely

Document repository

A digital library the field team and distributors can reach anywhere, at any time.

  • Product catalogues, technical specifications and SOPs
  • Workshop Service Dealer (WSD) lists
  • Authorised Service Centre (ASC) directory

Campaign engine

Mechanic meets, measured like media spend

Every campaign carries a budget, an approval trail and an audit — so ROI is a number rather than an impression.

  1. 01

    Campaign proposal

    Field teams submit digital proposals for mechanic meets, trade meets and festive offers, with estimated budget and expected ROI.

  2. 02

    Hierarchy approvals

    Proposals route automatically to RSM, NSM or head office according to the financial approval matrix.

  3. 03

    Audit and ROI tracking

    Post-event photos, expense bills and scan performance are logged against the campaign to measure exactly what it returned.

Ready for rollout

See a day in the field, replayed on a map

Route, counter visits, dwell time and an automated TA/DA claim — walked through on your own territory structure.

Request a Demo

No licensing fee for QR generation. Migration and onboarding handled by our team.

  • 30-minute session

    Focused on what you plan to roll out

  • Your data, your demo

    Your part numbers, not samples

  • Expert guidance

    Answers from channel veterans

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