Founders’ message

We built the platform we needed on the road

A note from the people who spent three decades inside the automotive aftermarket before a line of this software was written.

A word from the founders

Between us we have spent more than fifty years in this industry, and a great deal of that time was spent arguing with a spreadsheet.

We have sat on both sides of the counter. We have run distribution networks, planned beats, chased secondary sales figures nobody could verify, and explained to a mechanic why the reward he earned in March had still not reached his bank in June. Those are not case studies to us. They are the years that taught us what the aftermarket actually runs on: trust in the channel, and visibility for the people funding it.

The tools available to us never matched that reality. Loyalty ran on scratch cards and a courier. Field reporting was a photograph sent from a phone. Primary orders were e-mailed to a back office, re-keyed into the ERP, and priced wrong often enough that everyone budgeted for the correction. Every one of those gaps cost somebody money, and the person it usually cost was the smallest partner in the chain.

So we built the platform we had needed on the road. A serialised QR the channel can trust. A reward that reaches a verified bank account inside twenty-four hours, with the transaction reference on the partner’s phone. A field app that records the day rather than asking for it to be described afterwards. Primary orders that create a real sales order in your ERP the moment they are placed, with the credit check already done.

We are one hundred per cent dedicated to the automotive aftermarket. Not a horizontal product with an automotive page — a company that works on this industry and nothing else. That focus is why the roadmap is written from distributor conversations rather than from a category report, and it is why a rollout here starts with your part masters and your approval hierarchy instead of with a training video.

What we promise is narrow, and we mean to keep it: the technology will work, the payouts will land, and the people who answer your call will be the people who built it. If that is the kind of partner you are looking for, we would like thirty minutes with your categories in front of us.

Draft wording, written from the company profile and awaiting the founders’ approval. Replace the text and clear this marker once it has been read and signed off.

What that has added up to

The numbers behind the promise

Not projections. What the platform and the team behind it have already done in the Indian aftermarket.

100 +

Automotive clients

Brands running loyalty, field force or ordering on the platform.

10 Lakh+

Mechanics, retailers & distributors

The channel network reachable through the programmes we run.

₹ 100 Crore+

Redemption payouts to customers

Rewards credited to channel partners’ own bank accounts.

5 Lakh+

Active users

Scanning, ordering and reporting on the apps every month.

What we hold ourselves to

Four pillars, and none of them is the software

A platform is the easy part. These are the commitments that decide whether a rollout works.

Domain product

Built for mechanics, retailers, distributors and the ERP behind them — not adapted from another industry.

Ground execution

Training, pilot rollouts and adoption programmes run by people who have worked the same territories.

Data analytics

Dashboards that turn scan, beat and order data into decisions management can defend.

Support & security

A helpdesk that answers, preventive maintenance, and encryption on the data your channel trusts you with.

The founding team

Two founders, one channel

The message above is signed by one of us. It is written on behalf of both.

Anand Krishna

Founder. 35+ years of automotive experience, across the aftermarket channel this platform was built for.

Read the profile

Pawan Kumar Dubey

Founder. 15+ years in automotive technology and loyalty platforms, and the architect of this one.

Read the profile

The brands that decided to work with us

  • Meritor
  • Hyundai Mobis
  • TATA AutoComp
  • JK Fenner
  • myTVS EdgeMiles
  • Motherson Auto Parts
  • UFI Filters
  • SOFIMA Filters
  • Hindustan Composites
  • Starke
  • SMIC Autoparts
  • RATCO
  • Western Centri-Cast
  • Autokoi
  • Dagna Auto Parts
  • GS International
  • Sonico
  • VIR
  • MEI

Talk to us directly

The founders take the first call

There is no account management layer between you and the people who built the platform.

Request a Demo

No licensing fee for QR generation. Migration and onboarding handled by our team.

  • 30-minute session

    Focused on what you plan to roll out

  • Your data, your demo

    Your part numbers, not samples

  • Expert guidance

    Answers from channel veterans

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